The Four Steps to the Epiphany
bySteven Gary Blank
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Language
English
Published on
01/02/2005
Pages
275
Format
Paperback
ISBN
9780976470700
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