PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
byRobert B. Cialdini
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Language
English
Published on
01/01/2016
ISBN
9781501109799
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