Cover of the book Sway

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Sway

The Irresistible Pull of Irrational Behavior

byOri Brafman

An organizational thinker and a psychologist explores the ongoing dynamic, psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought and explaining how readers can avoid falling victim to them. 50,000 first printing.

Language

English

Published on

03/06/2008

Pages

224

Format

Hardcover

ISBN

9780385524384

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