Philip Kotler

Professor of International Marketing at the Kellogg School of Management at Northwestern University

Book cover of Grundlagen des Marketing

Philip Kotler, Lloyd C. Harris, Gary J. Armstrong, Hongwei HeGrundlagen des Marketing

Grundlagen des Marketing

Book cover of Marketing-Management

Kevin Lane Keller, Marc Oliver Opresnik, Philip Kotler, Alexander ChernevMarketing-Management

Marketing-Management