Cover of the book Das Medium ist die Massage

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Das Medium ist die Massage

byMarshall McLuhan, Quentin Fiore

Genres: Philosophy

Who is this book for? Readers interested in media theory, philosophy, and communication.

Ursprünglich 1967 erschienen wirkt »The Medium is the Massage« heute noch jung und provozierend. Der Titel geht auf einen Druckfehler zurück: Ein Setzer hatte aus dem beabsichtigten »Message« das Wort »Massage« gemacht. McLuhan fand das großartig. Denn sein berühmter Slogan »Das Medium ist die Botschaft« war ein Klischee geworden. Jetzt bot sich die Gelegenheit, ihn ironisch zu brechen und mit neuem Sinn zu versehen. Die grafische Gestaltung betont McLuhans zentrales Argument, dass jedes Medium die menschliche Wahrnehmungsfähigkeit auf seine Weise »massiert«, also beeinflusst. Damit wurde aus dem ursprünglichen »The Medium is the Message« der neue Titel »The Medium is the Massage«.

Language

Published on

01/06/2011

Pages

160

Format

Paperback

ISBN

9783608503111

Price Comparison

15 €

15 €

15 €

15 €

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