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Just My Type

bySimon Garfield

Genres: Nonfiction

Who is this book for? Readers interested in design, typography, and cultural history.

Topics TypographyFont designTypeface historyFont usageFont psychologyTypeface evolutionTypeface personalitiesBestselling books on typographyTypeface designersSocial impact of typographyHistoryDesignCulture

MoodLight-hearted, Humorous

HumorOccasional Humor

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'This edition is available with both black and silver covers.

Language

Published on

22/09/2011

Pages

352

Format

Paperback

ISBN

9781846683022

Price Comparison

waterstones

Paperback

12.99 £

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