Platform Revolution
byGeoffrey Parker
Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
Language
en
Published on
10/10/2017
Pages
352
Format
Paperback
ISBN
9780393354355
Who is this book for? Readers interested in business models, entrepreneurship, and the digital economy.
Topics Digital transformationInnovation strategiesConsumer engagementDigital platformsNetwork effectsMarket dynamicsResource optimizationBusiness ecosystemsTechnological disruptionValue creation
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