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Lean Analytics

byAlistair Croll

Genres: Business Economics Nonfiction Startups and Entrepreneurship

Who is this book for? Entrepreneurs, startup founders, and business professionals looking for practical insights into building and monetizing a business.

Topics Success in businessEntrepreneurshipConsumer behavior

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Language

Published on

16/04/2013

Pages

409

Format

Paperback

ISBN

9781449335670

Price Comparison

31.99 £

39.49 €

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