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Ogilvy on Advertising

vonOgilvy, David

Genres: Wirtschaft Sachbuch Marketingtrends

Themen AdvertisingCommercial artReclamePublicit\u00e9

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Language

Published on

01/01/2023

Pages

393

ISBN

9781802796988

Preisvergleich

3.99 €

6.99 €

10.99 £

14.49 €

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