Crossing the Chasm
byGeoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Language
English
Published on
20/08/2002
Pages
256
ISBN
9780060517120
Buying Options
More books like “Crossing the Chasm”
If you enjoyed reading “Crossing the Chasm” by Geoffrey A. Moore, you may also like some of the following books.
