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Kopf schlägt Kapital

byGünter Faltin

Genres: Biography Innovators and Inventors Political Leaders

Who is this book for? Readers interested in entrepreneurship and innovative business practices.

Topics CreativityEntrepreneurshipInnovation

Erfolgreiche Unternehmen entstehen im Kopf Viele glauben zu wissen, wie es geht. Wenige tun es wirklich. Noch weniger sind damit erfolgreich. Nämlich damit, ein Unternehmen zu gründen. Günter Faltin, Gründer der Teekampagne, weiß aus Erfahrung, worauf es ankommt: ein Ideen-Kunstwerk zu schaffen aus vorhandenen, jedermann zugänglichen Komponenten. Den Kopf freizuhalten für die wichtigen Fragen. Den Horizont im Auge zu behalten, statt in den Alltagsanforderungen unterzugehen. An vielen Beispielen zeigt er, wie jeder ganz praktisch an eigenen Ideen arbeiten kann – je unkonventioneller man denkt, umso besser! »Heute sind Unternehmensgründungen möglich, die nicht von Kapital und Technologie, sondern von Kreativität und den Ideen ihrer Gründer geprägt sind. … Je besssr eine unternehmerische Idee ist, je durchdacter und ausgearbeiteter, je mehr sie einem vollendeten Kunstwerk gleicht, desto mehr wird sie sich durchsetzen.« Günter Faltin

Language

Published on

05/05/2017

Format

Paperback

ISBN

9783423349130

Price Comparison

14 €

14 €

14 €

14 €

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