The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
byTom Kelley, Thomas Kelley, Jonathan Littman
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 first printing.
Language
English
Published on
16/01/2001
Pages
320
ISBN
9780385499842
Buying Options
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