Cover of the book Insanely simple

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Insanely simple

the obsession that drives Apple's success

byKen Segall

A creative director for Apple explores the way in which the company's culture of simplicity has driven its repeated success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

Language

English

Published on

01/01/2012

ISBN

9781591844839

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