Cover of the book Hit Refresh

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Hit Refresh

vonSatya Nadella

Genres: Wirtschaft Feminismus Historische Romane Sachbuch Politik

Lange bevor es iPad oder Kindle gab, hatte Microsoft bereits ein Tablet und einen E-Reader entwickelt. Nur: Es hatte die Produkte nie genutzt und war gegen neue Innovatoren wie Apple, Google und Amazon ins Hintertreffen geraten. Um diesen Rückstand wieder aufzuholen, musste Microsoft nicht nur eine Strategie entwickeln, wie es künftig mit neuen Technologien wie künstlicher Intelligenz, Robotern und Co umgehen wollte - der einstige Vorreiter in Sachen Innovation musste seine Kultur vollkommen erneuern und seine Seele wiederfinden. Dies ist die Inside-Story dieser Transformation.

ISBN

9783864704840

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English

Paperback

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