The Competitive Strategy: Techniques for Analyzing Industries and Competitors
vonMichael E. Porter
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Language
en
Published on
19/01/2004
Pages
416
Format
Paperback
ISBN
9780743260886
Preisvergleich
Weitere Bücher wie “The Competitive Strategy: Techniques for Analyzing Industries and Competitors”
Wenn dir “The Competitive Strategy: Techniques for Analyzing Industries and Competitors” von Michael E. Porter gefällt, empfehlen wir die folgenden Bücher.
