Bestseller

Preisgekrönt

Auf Amazon bestellen

Schon gelesen?

Win bigly

persuasion in a world where facts don't matter

vonScott Adams

Genres: Politik Wirtschaft Marketingtrends

Themen PersuasionPoliticsHuman Nature

StimmungReflective

HumorOccasional Humor

Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.

Language

Published on

01/01/2017

Pages

288

Format

Hardcover

ISBN

9780735219717

Mehr Bücher von Scott Adams

Alle anzeigen

Scott AdamsThe Dilbert Principle

The Dilbert Principle

by Scott Adams

Scott AdamsHow to fail at almost everything and still win big

How to fail at almost everything and still win big

by Scott Adams

Weitere Bücher wie “Win bigly”

Wenn dir “Win bigly” von Scott Adams gefällt, empfehlen wir die folgenden Bücher.

Nate SilverThe Signal and the Noise

The Signal and the Noise

Nate Silver

Henry AdamsThe Education of Henry Adams

The Education of Henry Adams

Henry Adams

Donald Trump, Meredith MciverHow to Get Rich

How to Get Rich

Donald Trump, Meredith Mciver

Christopher WylieMindf*ck

Mindf*ck

Christopher Wylie

Hunter S. ThompsonFear and Loathing on the Campaign Trail ’72

Fear and Loathing on the Campaign Trail ’72

Hunter S. Thompson

Jonathan RosenThe Best Minds

The Best Minds

Jonathan Rosen

Douglas Adams, Neil GaimanDon't Panic

Don't Panic

Douglas Adams, Neil Gaiman

Scott AdamsThe Dilbert Principle

The Dilbert Principle

Scott Adams

Bleibe auf dem Laufenden mit den neuesten Strategien und Trends im Marketing. Diese Bücher bieten praktische Tipps und kreative Ansätze, um Kunden erfolgreich zu erreichen.

Ogilvy, DavidOgilvy on Advertising

Ogilvy on Advertising

by Ogilvy, David

Oren KlaffFlip the Script

Flip the Script

by Oren Klaff

Jonah BergerCatalyst

Catalyst

by Jonah Berger

Philip KotlerMarketing Management

Marketing Management

by Philip Kotler

Donald MillerBuilding a Story Brand

Building a Story Brand

by Donald Miller

Mikael Krogerus, Roman TschappelerThe Communication Book

The Communication Book

by Mikael Krogerus, Roman Tschappeler

Noah J. Goldstein, Robert B. Cialdini, Steve J. MartinYes!

Yes!

by Noah J. Goldstein, Robert B. Cialdini et al.

Robert B. CialdiniPre-Suasion

Pre-Suasion

by Robert B. Cialdini

Gabriel WeinbergTraction

Traction

by Gabriel Weinberg

Alexander OsterwalderValue Proposition Design

Value Proposition Design

by Alexander Osterwalder

Geoffrey A. MooreCrossing the Chasm

Crossing the Chasm

by Geoffrey A. Moore

Nir EyalHooked

Hooked

by Nir Eyal

Gary VaynerchukJab, jab, jab, right hook

Jab, jab, jab, right hook

by Gary Vaynerchuk

Harry BeckwithSelling The Invisible

Selling The Invisible

by Harry Beckwith

Sarah ThorntonSeven Days In The Art World

Seven Days In The Art World

by Sarah Thornton

Anderson, Chris AndersonThe Long Tail

The Long Tail

by Anderson, Chris Anderson

Marty NeumeierZag

Zag

by Marty Neumeier

Seth GodinPurple Cow

Purple Cow

by Seth Godin

Edward L. BernaysPropaganda

Propaganda

by Edward L. Bernays

Paul ArdenIt's not how good you are, it's how good you want to be

It's not how good you are, it's how good you want to be

by Paul Arden

Al Ries, Jack TroutPositioning

Positioning

by Al Ries, Jack Trout

Alle zeigen

Preisgekrönte Literatur

Tauche ein in die Welt der preisgekrönten Literatur und entdecke Bücher, die die literarische Landschaft geprägt haben. Von gefeierten Klassikern bis hin zu modernen Meisterwerken, die mit renommierten Auszeichnungen geehrt wurden, bietet die preisgekrönte Literatur eine Vielfalt an Geschichten, die sowohl Herz als auch Verstand ansprechen.

J. K. RowlingHarry Potter and the Prisoner of Azkaban: MinaLima Edition

Harry Potter and the Prisoner of Azkaban: MinaLima Edition

by J. K. Rowling

Veronica RothDivergent

Divergent

by Veronica Roth

Delia OwensWhere the Crawdads Sing - Collector's Edition

Where the Crawdads Sing - Collector's Edition

by Delia Owens

Anthony DoerrAll the Light We Cannot See

All the Light We Cannot See

by Anthony Doerr

Frank HerbertDune

Dune

by Frank Herbert

William GoldingLord of the Flies

Lord of the Flies

by William Golding

Charlotte BrontëJane Eyre

Jane Eyre

by Charlotte Brontë

V. E. Schwab, V.E. Schwab, Victoria SchwabThe Invisible Life of Addie LaRue

The Invisible Life of Addie LaRue

by V. E. Schwab, V.E. Schwab et al.

E. B. White, Guillermo Solana AlonsoCharlotte's Web

Charlotte's Web

by E. B. White, Guillermo Solana Alonso

Madeline MillerCirce

Circe

by Madeline Miller

John SteinbeckOf Mice and Men

Of Mice and Men

by John Steinbeck

Bram StokerDracula

Dracula

by Bram Stoker

Christopher PaoliniEragon

Eragon

by Christopher Paolini

Frances Hodgson BurnettThe Secret Garden

The Secret Garden

by Frances Hodgson Burnett

Christina Lamb, Malala YousafzaiI Am Malala

I Am Malala

by Christina Lamb, Malala Yousafzai

Taylor Jenkins ReidDaisy Jones and The Six

Daisy Jones and The Six

by Taylor Jenkins Reid

Jennifer L. ArmentroutFrom Blood and Ash

From Blood and Ash

by Jennifer L. Armentrout

Erin MorgensternThe Night Circus

The Night Circus

by Erin Morgenstern

Kurt VonnegutSlaughterhouse 5

Slaughterhouse 5

by Kurt Vonnegut

Holly JacksonA Good Girl's Guide to Murder. Collectors Edition

A Good Girl's Guide to Murder. Collectors Edition

by Holly Jackson

Madeleine L'EngleA Wrinkle in Time

A Wrinkle in Time

by Madeleine L'Engle

André AcimanCall Me By Your Name

Call Me By Your Name

by André Aciman

Charles Dixon, J.R.R. TolkienThe Hobbit

The Hobbit

by Charles Dixon, J.R.R. Tolkien

Lucy Maud Montgomery, Lucy M. . MontgomeryAnne of Green Gables

Anne of Green Gables

by Lucy Maud Montgomery, Lucy M. . Montgomery

Karen M. McManusOne of Us Is Lying

One of Us Is Lying

by Karen M. McManus

Patrick RothfussThe Name of the Wind

The Name of the Wind

by Patrick Rothfuss

Alice OsemanHeartstopper Volume 1

Heartstopper Volume 1

by Alice Oseman

Sarah J. MaasCrown of Midnight

Crown of Midnight

by Sarah J. Maas

William ShakespeareHamlet

Hamlet

by William Shakespeare

Roald DahlCharlie and the Chocolate Factory

Charlie and the Chocolate Factory

by Roald Dahl

Alle zeigen

Politik

Tauche ein in die faszinierende Welt der Politik-Bücher, die tiefgreifende Einblicke in die Mechanismen der Macht und die Dynamik von Regierungen bieten. Ob du dich für politische Theorie, historische Entwicklungen oder aktuelle geopolitische Herausforderungen interessierst – hier findest du eine breite Palette an Werken, die dein Verständnis von Politik erweitern.

Chris Van Wyk, Nelson Mandela, Paddy BoumaLong Walk To Freedom

Long Walk To Freedom

by Chris Van Wyk, Nelson Mandela et al.

Isabel WilkersonCaste

Caste

by Isabel Wilkerson

Cristina Lizarbe, Ibram X. KendiHow To Be an Antiracist

How To Be an Antiracist

by Cristina Lizarbe, Ibram X. Kendi

George OrwellHomage to Catalonia

Homage to Catalonia

by George Orwell

Jon RonsonSo You've Been Publicly Shamed

So You've Been Publicly Shamed

by Jon Ronson

James O'BrienHow They Broke Britain

How They Broke Britain

by James O'Brien

Hannah RitchieNot the End of the World

Not the End of the World

by Hannah Ritchie

Richard OveryBlood and Ruins

Blood and Ruins

by Richard Overy

Zeinab BadawiAn African History of Africa

An African History of Africa

by Zeinab Badawi

Matthew DesmondPoverty, by America

Poverty, by America

by Matthew Desmond

Jeffrey ArcherMightier than the Sword

Mightier than the Sword

by Jeffrey Archer

Annie JacobsenNuclear War

Nuclear War

by Annie Jacobsen

Rory StewartPolitics On the Edge

Politics On the Edge

by Rory Stewart

James Carse, James P. CarseFinite and Infinite Games

Finite and Infinite Games

by James Carse, James P. Carse

Friedrich Engels, Karl MarxThe Communist Manifesto

The Communist Manifesto

by Friedrich Engels, Karl Marx

Rebecca TraisterGood and Mad

Good and Mad

by Rebecca Traister

Bolton, JohnThe Room Where It Happened

The Room Where It Happened

by Bolton, John

Evelyn WaughScoop

Scoop

by Evelyn Waugh

Christopher ClarkRevolutionary Spring

Revolutionary Spring

by Christopher Clark

Andrea WulfMagnificent Rebels

Magnificent Rebels

by Andrea Wulf

Bret BaierTo Rescue the Republic

To Rescue the Republic

by Bret Baier

Katja HoyerBeyond the Wall

Beyond the Wall

by Katja Hoyer

Vaclav SmilHow the World Really Works

How the World Really Works

by Vaclav Smil

Anne ApplebaumAutocracy, Inc

Autocracy, Inc

by Anne Applebaum

Nikole Hannah-JonesThe 1619 Project

The 1619 Project

by Nikole Hannah-Jones

David GrannThe Wager

The Wager

by David Grann

Mark FisherCapitalist Realism (New Edition)

Capitalist Realism (New Edition)

by Mark Fisher

Masha GessenThe Man Without a Face

The Man Without a Face

by Masha Gessen

Angela Y. Davis, Esther Donato, Juanita DevisAn Autobiography

An Autobiography

by Angela Y. Davis, Esther Donato et al.

Serhii PlokhyNuclear Folly

Nuclear Folly

by Serhii Plokhy

Alle zeigen

Wirtschaft

Tauche ein in die faszinierende Welt der Wirtschaftsbücher und entdecke, wie diese Werke die moderne Geschäftswelt revolutionieren. Von aufschlussreichen Einblicken in die neuesten Wirtschaftstrends bis hin zu inspirierenden Geschichten erfolgreicher Unternehmer bietet diese Kategorie alles, was das Herz eines jeden Geschäftsinteressierten begehrt.