Cover of the book Business Adventures
Bestseller book
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Business Adventures

byJohn Brooks

Who is this book for? Readers interested in business history and corporate case studies.

Topics Case studiesMarket fluctuationsBusiness strategiesFinancial analysisCorporate scandalsEntrepreneurshipEconomic historyLeadership challengesWall streetBusiness ethicsCorporate LifeFinanceHistory
MoodReflective
@2@@20@'The best business book I've ever read.' Bill Gates, @18@Wall Street Journal@19@@21@@3@@2@@20@'The Michael Lewis of his day.' @18@New York Times@19@@21@@16@@20@@21@@16@What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. @3@@2@These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.@3@@2@Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.@3@@2@This business classic written by longtime @18@New Yorker@19@ contributor John Brooks is an insightful and engaging look into corporate and financial life in America.@3@

Language

en

Published on

01/01/2015

Pages

464

Format

Paperback

ISBN

9781473611528

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