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How Brands Grow

byJenni Romaniuk, Byron Sharp

Genres: Business Marketing Trends

Who is this book for? Marketing and Business Professionals

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Language

Published on

31/10/2022

Pages

256

Format

Hardcover

ISBN

9780190330026

Price Comparison

37.49 €

37.99 €

37.99 €

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