Cover of the book Die Psychologie des Überzeugens

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Die Psychologie des Überzeugens

byRobert B. Cialdini

Genres: Self Help
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.<br/><br/>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Language

de

Published on

23/01/2017

Format

Hardcover

ISBN

9783456857206

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