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Yes!

byNoah J. Goldstein, Robert B. Cialdini, Steve J. Martin

Genres: Business Nonfiction Marketing Trends

Who is this book for? Readers interested in psychology, marketing, and self-improvement.

Topics PersuasionInfluenceSelf-Improvement

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Language

Published on

04/06/2017

Pages

304

Format

Paperback

ISBN

9781781257425

Price Comparison

waterstones

Paperback

10.99 £

Thalia DE

25 €

Editions in other languages

Paperback

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