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Innovationsmanagement

byTobias Müller-Prothmann

Genres: Business Innovation and Tech Business

Who is this book for? Readers interested in business innovation and management.

Dieses Buch vermittelt praxisnahes Wissen für ein systematisches Innovationsmanagement. Dazu gehören Erkennen und Bewerten zukünftiger Trends, Entwickeln und Umsetzen einer umfassenden Innovationsstrategie, Generieren, Sammeln und Bewerten von Ideen sowie ihre Umsetzung in marktfähige Produkte, das Nutzen von Kreativitätspotenzialen sowie das Zusammenarbeiten in Innovationsnetzwerken. Werkzeuge und Methoden für die Unterstützung des gesamten Innovationsprozesses werden sowohl für den Einsteiger wie für den Experten verständlich dargestellt. Highlights - Strategien, Methoden und Werkzeuge für systematische Innovationsprozesse - Mit vielen Beispielen und konkreten Tipps

Language

ISBN

9783446461420

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