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Insanely simple

the obsession that drives Apple's success

byKen Segall

Genres: Business Leadership Leadership in Crises

Who is this book for? Readers interested in business strategies, leadership, and the tech industry.

Topics MarketingBrandingSteve jobsSimplicity in businessAdvertisingInnovationLeadershipCompany cultureProduct developmentBusiness successSimplicity

MoodReflective

HumorOccasional Humor

A creative director for Apple explores the way in which the company's culture of simplicity has driven its repeated success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

Language

Published on

01/01/2012

Pages

240

Format

Hardcover

ISBN

9781591844839

Price Comparison

9.49 €

9.49 €

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