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Strategisches Management

byMartin K. Welge, Andreas Al-Laham, Marc Eulerich

Genres: Business Innovation and Tech Business

Who is this book for? Readers interested in strategic management, business strategies, and leadership.

Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

Language

Published on

30/06/2024

Pages

994

Format

Hardcover

ISBN

9783658437107

Price Comparison

Thalia DE

Hardcover

89.99 €

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