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The Art Of Innovation

byTom Kelley, Thomas Kelley, Jonathan Littman

Genres: Business Nonfiction Innovation and Tech Business

Who is this book for? Business leaders, entrepreneurs, and individuals interested in innovation and creativity.

Topics Innovation cultureDesign methodologyTeam collaborationUser-centered designCase studiesCreative processDesign thinkingBusiness successCustomer experienceProduct developmentCreativityInnovationBusiness Strategy

MoodHopeful

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Language

Published on

17/03/2016

Pages

320

Format

Paperback

ISBN

9781781256145

Price Comparison

waterstones

Paperback

10.99 £

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