The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.
Language
en
Published on
06/05/1999
Pages
256
Format
Hardcover
ISBN
9780684856360
Preisvergleich
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