Cover of the book Permission Marketing
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Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

bySeth Godin

Who is this book for? Readers interested in marketing strategies and business development.

Topics Long-term marketing strategiesConsumer acceptanceMarketing effectivenessCustomer engagementBrand awarenessTargeted messagingOnline advertisingRelationship buildingTrust buildingCustomer loyaltyTechnology and HumanityPowerChange and Transformation
MoodReflective
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.

Language

en

Published on

06/05/1999

Pages

256

Format

Hardcover

ISBN

9780684856360

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