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Platform Revolution

vonGeoffrey Parker

Genres: Volkswirtschaft Wirtschaft Sachbuch

Themen Digital transformationInnovation strategiesConsumer engagementDigital platformsNetwork effectsMarket dynamicsResource optimizationBusiness ecosystemsTechnological disruptionValue creation

Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Language

Published on

10/10/2017

Pages

352

Format

Paperback

ISBN

9780393354355

Preisvergleich

14.99 £

29.99 €

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