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Platform Revolution

byGeoffrey Parker

Genres: Economics Business Nonfiction

Who is this book for? Readers interested in business models, entrepreneurship, and the digital economy.

Topics Digital transformationInnovation strategiesConsumer engagementDigital platformsNetwork effectsMarket dynamicsResource optimizationBusiness ecosystemsTechnological disruptionValue creation

Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Language

Published on

10/10/2017

Pages

352

Format

Paperback

ISBN

9780393354355

Price Comparison

14.99 £

29.99 €

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