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Built to Sell

byJohn Warrillow

Genres: Business Startups and Entrepreneurship

Who is this book for? Entrepreneurs and small business owners looking to improve their business sellability.

Topics SuccessEntrepreneurship

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: Teachable: focus on products and services that you can teach employees to deliver. Valuable: avoid price wars by specialising in doing one thing better than anyone else. Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Language

Published on

28/04/2011

Pages

188

Format

Kindle Edition

ISBN

9781101514115

Price Comparison

Thalia DE

12.49 €

eBook.de

eBook

15.99 €

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