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Good Strategy / Bad Strategy

byRichard Rumelt

Genres: Business Risk Management and Decision Making

Who is this book for? Readers interested in business strategy and leadership.

Topics PowerSurvival

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

Language

Published on

01/01/2013

Pages

336

Format

Paperback

ISBN

9781781251546

Price Comparison

10.39 €

10.39 €

10.39 €

12.99 €

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