Bestseller book

Critically acclaimed

Already read? Rate it!

If Then

byJill Lepore

Genres: Politics Science Business Risk Management and Decision Making Political Theory Computer Science Data Science and Statistics

Who is this book for? Readers interested in the intersection of technology, politics, and history.

Topics Technology and HumanityPowerCorruption

MoodReflective, Mysterious

Radio 4's Book of the Week A Financial Times Book of the Year The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

Language

Published on

24/06/2021

Pages

432

Format

Paperback

ISBN

9781529386172

Price Comparison

10.99 £

14.49 €

23.99 €

26.49 €

More books by Jill Lepore

Show all

Jill LeporeThese Truths

These Truths

by Jill Lepore

Jill LeporeThe Secret History of Wonder Woman

The Secret History of Wonder Woman

by Jill Lepore

Jill Lepore, Paul McCartney1964: Eyes of the Storm

1964: Eyes of the Storm

by Jill Lepore, Paul McCartney

Books similar to “If Then”

If you enjoyed reading “If Then” by Jill Lepore, you may also like some of the following books.

Charles StrossAccelerando

Accelerando

Charles Stross

Drew KarpyshynMass Effect: Revelation

Mass Effect: Revelation

Drew Karpyshyn

Max FisherThe Chaos Machine

The Chaos Machine

Max Fisher

Anne ApplebaumAutocracy, Inc

Autocracy, Inc

Anne Applebaum

Marcin BatyldaThe World of Cyberpunk 2077

The World of Cyberpunk 2077

Marcin Batylda

Ray KurzweilThe Singularity Is Near

The Singularity Is Near

Ray Kurzweil

S. B. DivyaMachinehood

Machinehood

S. B. Divya

Shoshana ZuboffThe Age of Surveillance Capitalism

The Age of Surveillance Capitalism

Shoshana Zuboff

Risk Management and Decision Making

Enhance your decision-making skills with our Risk Management and Decision Making books. Learn how to navigate uncertainties and make strategic choices that lead to business success.

Bent Flyvbjerg, Dan GardnerHow Big Things Get Done

How Big Things Get Done

by Bent Flyvbjerg, Dan Gardner

Andrew S. GroveOnly the Paranoid Survive

Only the Paranoid Survive

by Andrew S. Grove

James Salzman, Michael A. HellerMine!

Mine!

by James Salzman, Michael A. Heller

Jonah BergerCatalyst

Catalyst

by Jonah Berger

Richard KochThe 80/20 Principle

The 80/20 Principle

by Richard Koch

Carol LeonnigZero Fail

Zero Fail

by Carol Leonnig

Scott GallowayPost Corona

Post Corona

by Scott Galloway

Jill LeporeIf Then

If Then

by Jill Lepore

Nassim Nicholas TalebAntifragile

Antifragile

by Nassim Nicholas Taleb

Chris Voss, Tahl Raz, VOSS/RAZNever Split the Difference

Never Split the Difference

by Chris Voss, Tahl Raz et al.

John GrishamThe Rooster Bar

The Rooster Bar

by John Grisham

Daniel ShapiroNegotiating the Nonnegotiable

Negotiating the Nonnegotiable

by Daniel Shapiro

Chip Heath, Dan HeathDecisive

Decisive

by Chip Heath, Dan Heath

Richard RumeltGood Strategy / Bad Strategy

Good Strategy / Bad Strategy

by Richard Rumelt

Tyler HamiltonThe Secret Race

The Secret Race

by Tyler Hamilton

Dan ArielyPredictably Irrational

Predictably Irrational

by Dan Ariely

Don Leslie, Robert GreeneThe 33 Strategies Of War

The 33 Strategies Of War

by Don Leslie, Robert Greene

Jim CollinsHow the Mighty Fall

How the Mighty Fall

by Jim Collins

Michael E. PorterCompetitive Advantage

Competitive Advantage

by Michael E. Porter

Nassim Nicholas TalebFooled by Randomness

Fooled by Randomness

by Nassim Nicholas Taleb

Paul ArdenWhatever You Think, Think the Opposite

Whatever You Think, Think the Opposite

by Paul Arden

Michael E. PorterThe Competitive Strategy: Techniques for Analyzing Industries and Competitors

The Competitive Strategy: Techniques for Analyzing Industries and Competitors

by Michael E. Porter

Peter L. BernsteinAgainst the Gods

Against the Gods

by Peter L. Bernstein

Avinash K. Dixit, Barry J. NalebuffThinking Strategically

Thinking Strategically

by Avinash K. Dixit, Barry J. Nalebuff

Show all

Political Theory

Engage with the foundational ideas that underpin political systems through books on political theory. These works explore the concepts and debates that continue to shape political thought.

Marcel DirsusHow Tyrants Fall

How Tyrants Fall

by Marcel Dirsus

Jonathan WhiteIn the Long Run

In the Long Run

by Jonathan White

Brian Tyler CohenShameless

Shameless

by Brian Tyler Cohen

György LukácsHistory and Class Consciousness

History and Class Consciousness

by György Lukács

Ramachandra GuhaIndia After Gandhi

India After Gandhi

by Ramachandra Guha

John KampfnerIn Search Of Berlin

In Search Of Berlin

by John Kampfner

Jean-Jacques RousseauDiscourse on the Origin of Inequality

Discourse on the Origin of Inequality

by Jean-Jacques Rousseau

ConfuciusThe Analects

The Analects

by Confucius

Neil PriceThe Children of Ash and Elm

The Children of Ash and Elm

by Neil Price

Kehinde AndrewsThe New Age of Empire

The New Age of Empire

by Kehinde Andrews

Christopher ClarkPrisoners of Time

Prisoners of Time

by Christopher Clark

David Graeber, David WengrowThe Dawn of Everything

The Dawn of Everything

by David Graeber, David Wengrow

Ray DalioPrinciples for Dealing with the Changing World Order

Principles for Dealing with the Changing World Order

by Ray Dalio

Antonio M. Jaime, Ezra Klein, Howard W. French, Luis MillerBorn in Blackness: Africa, Africans, and the Making of the Modern World, 1471 to the Second World War

Born in Blackness: Africa, Africans, and the Making of the Modern World, 1471 to the Second World War

by Antonio M. Jaime, Ezra Klein et al.

Ronan FarrowWar on Peace

War on Peace

by Ronan Farrow

Barbara DemickEat the Buddha

Eat the Buddha

by Barbara Demick

Stephanie KeltonThe Deficit Myth

The Deficit Myth

by Stephanie Kelton

Che GuevaraGuerrilla Warfare

Guerrilla Warfare

by Che Guevara

Thomas HobbesLeviathan

Leviathan

by Thomas Hobbes

Francisco Ramos, Rashid KhalidiThe Hundred Years' War on Palestine

The Hundred Years' War on Palestine

by Francisco Ramos, Rashid Khalidi

authorRenegades

Renegades

by author

Jenny Odell, Rebecca GibelHow To Do Nothing

How To Do Nothing

by Jenny Odell, Rebecca Gibel

Show all

Computer Science

Navigate the digital realm with Computer Science books that cover everything from algorithms to software development, essential for tech enthusiasts and professionals alike.

Arthur J. DeaneCCSP For Dummies

CCSP For Dummies

by Arthur J. Deane

Jeanne Boyarsky, Scott SelikoffOCP Oracle Certified Professional Java SE 17 Developer Practice Tests

OCP Oracle Certified Professional Java SE 17 Developer Practice Tests

by Jeanne Boyarsky, Scott Selikoff

Mo GawdatScary Smart

Scary Smart

by Mo Gawdat

Nicole PerlrothThis Is How They Tell Me the World Ends

This Is How They Tell Me the World Ends

by Nicole Perlroth

Jon GjengsetRust for Rustaceans

Rust for Rustaceans

by Jon Gjengset

Brian WardHow Linux Works

How Linux Works

by Brian Ward

Al SweigartAutomate the Boring Stuff with Python

Automate the Boring Stuff with Python

by Al Sweigart

Martin FowlerRefactoring

Refactoring

by Martin Fowler

Kevin D. MitnickThe Art of Invisibility

The Art of Invisibility

by Kevin D. Mitnick

Simon Reindl, Stephanie OckermanMastering Professional Scrum

Mastering Professional Scrum

by Simon Reindl, Stephanie Ockerman

Dana Mackenzie, Dana Mackenzie Judea Pearl, Judea Pearl, Mel FosterThe Book of Why

The Book of Why

by Dana Mackenzie, Dana Mackenzie Judea Pearl et al.

Jaron LanierTen Arguments For Deleting Your Social Media Accounts Right Now

Ten Arguments For Deleting Your Social Media Accounts Right Now

by Jaron Lanier

Sarrah Vesselov, Taurie DavisBuilding Design Systems

Building Design Systems

by Sarrah Vesselov, Taurie Davis

Fanie ReyndersModern API Design with ASP.NET Core 2

Modern API Design with ASP.NET Core 2

by Fanie Reynders

Adam FreemanPro Entity Framework Core 2 for ASP.NET Core MVC

Pro Entity Framework Core 2 for ASP.NET Core MVC

by Adam Freeman

Barry BurdJava For Dummies

Java For Dummies

by Barry Burd

Chris Schaefer, Clarence Ho, Iuliana Cosmina, Rob HarropPro Spring 5

Pro Spring 5

by Chris Schaefer, Clarence Ho et al.

Adam FreemanPro Asp.Net Core Mvc 2

Pro Asp.Net Core Mvc 2

by Adam Freeman

Adam FreemanEssential Angular for ASP.NET Core MVC

Essential Angular for ASP.NET Core MVC

by Adam Freeman

Robert C. MartinClean Architecture

Clean Architecture

by Robert C. Martin

James CabreraModular Design Frameworks

Modular Design Frameworks

by James Cabrera

Brent LasterProfessional Git

Professional Git

by Brent Laster

Walter IsaacsonSteve Jobs

Steve Jobs

by Walter Isaacson

Steve KrugDon't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

by Steve Krug

Marcus GeduldAfter Effects Expressions

After Effects Expressions

by Marcus Geduld

Peter BauerPhotoshop CC For Dummies

Photoshop CC For Dummies

by Peter Bauer

Stephan Lukosch, Till Schummer, Till SchümmerPatterns for Computer-Mediated Interaction

Patterns for Computer-Mediated Interaction

by Stephan Lukosch, Till Schummer et al.

Nik WahlbergUmbraco User's Guide

Umbraco User's Guide

by Nik Wahlberg

Graham, PaulHackers & Painters

Hackers & Painters

by Graham, Paul

Show all

Data Science and Statistics

Master the art of data with Data Science and Statistics. These books offer insights into data analysis techniques and statistical methods crucial for making informed decisions.

David SpiegelhalterThe Art of Statistics

The Art of Statistics

by David Spiegelhalter

Brian Christian, Tom GriffithsAlgorithms to Live By

Algorithms to Live By

by Brian Christian, Tom Griffiths

Charles WheelanNaked Statistics: Stripping the Dread from the Data

Naked Statistics: Stripping the Dread from the Data

by Charles Wheelan

Show all

Award Winning Literature

Step into the world of **Award Winning Literature books**, where every page resonates with excellence and acclaim. These books have not only captured the hearts of readers but have also been recognized by prestigious literary awards.

J. K. RowlingHarry Potter and the Prisoner of Azkaban: MinaLima Edition

Harry Potter and the Prisoner of Azkaban: MinaLima Edition

by J. K. Rowling

Veronica RothDivergent

Divergent

by Veronica Roth

Delia OwensWhere the Crawdads Sing - Collector's Edition

Where the Crawdads Sing - Collector's Edition

by Delia Owens

Anthony DoerrAll the Light We Cannot See

All the Light We Cannot See

by Anthony Doerr

Frank HerbertDune

Dune

by Frank Herbert

William GoldingLord of the Flies

Lord of the Flies

by William Golding

Charlotte BrontëJane Eyre

Jane Eyre

by Charlotte Brontë

V. E. Schwab, V.E. Schwab, Victoria SchwabThe Invisible Life of Addie LaRue

The Invisible Life of Addie LaRue

by V. E. Schwab, V.E. Schwab et al.

E. B. White, Guillermo Solana AlonsoCharlotte's Web

Charlotte's Web

by E. B. White, Guillermo Solana Alonso

Madeline MillerCirce

Circe

by Madeline Miller

John SteinbeckOf Mice and Men

Of Mice and Men

by John Steinbeck

Bram StokerDracula

Dracula

by Bram Stoker

Christopher PaoliniEragon

Eragon

by Christopher Paolini

Frances Hodgson BurnettThe Secret Garden

The Secret Garden

by Frances Hodgson Burnett

Christina Lamb, Malala YousafzaiI Am Malala

I Am Malala

by Christina Lamb, Malala Yousafzai

Taylor Jenkins ReidDaisy Jones and The Six

Daisy Jones and The Six

by Taylor Jenkins Reid

Jennifer L. ArmentroutFrom Blood and Ash

From Blood and Ash

by Jennifer L. Armentrout

Erin MorgensternThe Night Circus

The Night Circus

by Erin Morgenstern

Kurt VonnegutSlaughterhouse 5

Slaughterhouse 5

by Kurt Vonnegut

Holly JacksonA Good Girl's Guide to Murder. Collectors Edition

A Good Girl's Guide to Murder. Collectors Edition

by Holly Jackson

Madeleine L'EngleA Wrinkle in Time

A Wrinkle in Time

by Madeleine L'Engle

André AcimanCall Me By Your Name

Call Me By Your Name

by André Aciman

Charles Dixon, J.R.R. TolkienThe Hobbit

The Hobbit

by Charles Dixon, J.R.R. Tolkien

Lucy Maud Montgomery, Lucy M. . MontgomeryAnne of Green Gables

Anne of Green Gables

by Lucy Maud Montgomery, Lucy M. . Montgomery

Karen M. McManusOne of Us Is Lying

One of Us Is Lying

by Karen M. McManus

Patrick RothfussThe Name of the Wind

The Name of the Wind

by Patrick Rothfuss

Alice OsemanHeartstopper Volume 1

Heartstopper Volume 1

by Alice Oseman

Sarah J. MaasCrown of Midnight

Crown of Midnight

by Sarah J. Maas

William ShakespeareHamlet

Hamlet

by William Shakespeare

Roald DahlCharlie and the Chocolate Factory

Charlie and the Chocolate Factory

by Roald Dahl

Show all

Politics

Delve into the world of politics books that illuminate the intricate workings of power and governance. Whether you're a seasoned political analyst or a curious newcomer, these works offer insights into past and present political landscapes.

Chris Van Wyk, Nelson Mandela, Paddy BoumaLong Walk To Freedom

Long Walk To Freedom

by Chris Van Wyk, Nelson Mandela et al.

Isabel WilkersonCaste

Caste

by Isabel Wilkerson

Cristina Lizarbe, Ibram X. KendiHow To Be an Antiracist

How To Be an Antiracist

by Cristina Lizarbe, Ibram X. Kendi

George OrwellHomage to Catalonia

Homage to Catalonia

by George Orwell

Jon RonsonSo You've Been Publicly Shamed

So You've Been Publicly Shamed

by Jon Ronson

James O'BrienHow They Broke Britain

How They Broke Britain

by James O'Brien

Hannah RitchieNot the End of the World

Not the End of the World

by Hannah Ritchie

Richard OveryBlood and Ruins

Blood and Ruins

by Richard Overy

Zeinab BadawiAn African History of Africa

An African History of Africa

by Zeinab Badawi

Matthew DesmondPoverty, by America

Poverty, by America

by Matthew Desmond

Jeffrey ArcherMightier than the Sword

Mightier than the Sword

by Jeffrey Archer

Annie JacobsenNuclear War

Nuclear War

by Annie Jacobsen

Rory StewartPolitics On the Edge

Politics On the Edge

by Rory Stewart

James Carse, James P. CarseFinite and Infinite Games

Finite and Infinite Games

by James Carse, James P. Carse

Friedrich Engels, Karl MarxThe Communist Manifesto

The Communist Manifesto

by Friedrich Engels, Karl Marx

Rebecca TraisterGood and Mad

Good and Mad

by Rebecca Traister

Bolton, JohnThe Room Where It Happened

The Room Where It Happened

by Bolton, John

Evelyn WaughScoop

Scoop

by Evelyn Waugh

Christopher ClarkRevolutionary Spring

Revolutionary Spring

by Christopher Clark

Andrea WulfMagnificent Rebels

Magnificent Rebels

by Andrea Wulf

Bret BaierTo Rescue the Republic

To Rescue the Republic

by Bret Baier

Katja HoyerBeyond the Wall

Beyond the Wall

by Katja Hoyer

Vaclav SmilHow the World Really Works

How the World Really Works

by Vaclav Smil

Anne ApplebaumAutocracy, Inc

Autocracy, Inc

by Anne Applebaum

Nikole Hannah-JonesThe 1619 Project

The 1619 Project

by Nikole Hannah-Jones

David GrannThe Wager

The Wager

by David Grann

Mark FisherCapitalist Realism (New Edition)

Capitalist Realism (New Edition)

by Mark Fisher

Masha GessenThe Man Without a Face

The Man Without a Face

by Masha Gessen

Angela Y. Davis, Esther Donato, Juanita DevisAn Autobiography

An Autobiography

by Angela Y. Davis, Esther Donato et al.

Serhii PlokhyNuclear Folly

Nuclear Folly

by Serhii Plokhy

Show all

Science

Dive into the fascinating world of science books that challenge our understanding of the universe and inspire curiosity. Whether you're a seasoned scientist or a curious reader, our collection offers a wealth of knowledge across various fields.

Bill BrysonThe Body - Illustrated

The Body - Illustrated

by Bill Bryson

Merlin SheldrakeEntangled Life (The Illustrated Edition)

Entangled Life (The Illustrated Edition)

by Merlin Sheldrake

Anna LembkeDopamine Nation

Dopamine Nation

by Anna Lembke

Yuval Noah HarariSapiens

Sapiens

by Yuval Noah Harari

Daniel Maté, Gabor MatéThe Myth of Normal

The Myth of Normal

by Daniel Maté, Gabor Maté

Kai-Fu LeeAI 2041

AI 2041

by Kai-Fu Lee

Michael Bhaskar, Mustafa SuleymanThe Coming Wave

The Coming Wave

by Michael Bhaskar, Mustafa Suleyman

Thomas HallidayOtherlands

Otherlands

by Thomas Halliday

Robert M. SapolskyDetermined

Determined

by Robert M. Sapolsky

Ethan MollickCo-Intelligence

Co-Intelligence

by Ethan Mollick

Ed ConwayMaterial World

Material World

by Ed Conway

James BarratOur Final Invention

Our Final Invention

by James Barrat

Yuval Noah HarariNexus

Nexus

by Yuval Noah Harari

Adam HigginbothamChallenger

Challenger

by Adam Higginbotham

Walter IsaacsonElon Musk

Elon Musk

by Walter Isaacson

Jeff HawkinsA Thousand Brains

A Thousand Brains

by Jeff Hawkins

Thomas HertogOn the Origin of Time

On the Origin of Time

by Thomas Hertog

Adrian WooldridgeThe Aristocracy of Talent

The Aristocracy of Talent

by Adrian Wooldridge

Philip BallHow Life Works

How Life Works

by Philip Ball

Eric BergerLiftoff

Liftoff

by Eric Berger

Jonathan Michel MetzlDying of Whiteness

Dying of Whiteness

by Jonathan Michel Metzl

Carl Gustav JungPsychological Types

Psychological Types

by Carl Gustav Jung

Anil SethBeing You

Being You

by Anil Seth

Lucy CookeBitch

Bitch

by Lucy Cooke

Richard PinkSmall Talk

Small Talk

by Richard Pink

Grady HillhouseEngineering in Plain Sight

Engineering in Plain Sight

by Grady Hillhouse

Brian Cox (poet), Jeff ForshawBlack Holes

Black Holes

by Brian Cox (poet), Jeff Forshaw

Maria RessaHow to Stand Up to a Dictator

How to Stand Up to a Dictator

by Maria Ressa

Sarah ScolesCountdown

Countdown

by Sarah Scoles

Show all

Business

Dive into the dynamic world of business books that are reshaping industries and inspiring leaders worldwide. Whether you're an aspiring entrepreneur, a seasoned executive, or someone passionate about the latest business trends, our curated collection offers something for everyone.