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Misbehaving

byRichard H. Thaler

Who is this book for? Readers interested in economics, psychology, and decision-making.

Topics Market behaviorImplications of behavioral economicsIncentives in decision-makingEconomic decision-makingBiases in decision-makingHuman psychologyRationality in economicsHuman foiblesBehavioral economicsDecision-makingDecision-MakingHuman Behavior
MoodHumorous, Reflective
HumorOccasional Humor
Wenn Wirtschaft auf den Menschen trifft: Ein Nobelpreisträger zeigt, warum wir uns immer wieder irrational verhalten Warum fällt es uns so schwer, Geld fürs Alter zurückzulegen, obwohl es vernünftig wäre? Warum essen wir Fast Food, obwohl wir wissen, dass es uns schadet? Warum sind unsere Neujahrsvorsätze fast immer zum Scheitern verurteilt? Nobelpreisträger Richard Thaler hat als erster Ökonom anschaulich gezeigt, dass unser Handeln in Wirtschaft und Alltag zutiefst irrational und unberechenbar ist – und damit die traditionellen Grundannahmen der Ökonomie auf den Kopf gestellt. In diesem Buch fasst er seine Forschungen zusammen und zeigt anhand vieler Beispiele aus Beruf und Alltag, warum das Konzept des rational handelnden Homo oeconomicus ein fataler Irrglaube ist.

Language

de

Published on

01/01/2019

Format

Perfect Paperback

ISBN

9783570554012

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