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Buyology

byMartin Lindström

Genres: Psychology Business Economics Behavioural Economics

Who is this book for? Readers interested in marketing, consumer psychology, and business strategies.

Topics Consumer BehaviorPsychologyMarketing

MoodReflective

'A page-turner' —Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' —Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” —The Sunday Times (UK) “Shatters conventional wisdom” —CNBC 'Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner' —BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand.” — USA Today “When someone tells you that a book is a 'page-turner,' you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. 'Buyology' is definitely money well-spent.” —The Eagle Tribune “An entertaining and informative tome” —The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.' —Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” —Guy Kawasaki, Author of The Art of the Start 'Martin Lindstrom is one of branding's most original thinkers' —Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” — Ori Brafman, bestselling author of Sway 'Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University 'A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!' —Andrew Robertson, CEO & President, BBDO Worldwide

Language

Published on

02/02/2010

Pages

272

Format

Paperback

ISBN

9780385523899

Price Comparison

Thalia DE

14.39 €

Osiander DE

Paperback

14.49 €

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