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The Art Of Choosing

bySheena Iyengar

Genres: Health Psychology Self Help

Who is this book for? Readers interested in psychology, decision-making, and self-help strategies.

Topics Personal preferencesPsychology of choiceImpact of choicesInfluence of societyBiological influencesCultural influencesFree willDecision-making processCognitive biasesBehavioral economicsChoiceDecision MakingCultural Influence

MoodReflective

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

Language

Published on

04/07/2011

Pages

352

Format

Paperback

ISBN

9780349121420

Price Comparison

waterstones

Paperback

10.99 £

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