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Greenwashing

byRonald Ivancic, Michael Hans Gino Kraft, Stefan Nertinger

Genres: Business Risk Management and Decision Making

Who is this book for? Readers interested in business ethics and sustainability.

Topics Environmental Issues

'Tue Gutes und sprich darüber' – aber wie funktioniert das glaubwürdig? Das essential beleuchtet verschiedene Facetten des Greenwashings, bei denen Aktivitäten irreführend ein höheres Maß an Engagement suggerieren, als tatsächlich vorhanden ist. Ausgehend von der Analyse der Dilemmata der Nachhaltigkeitskommunikation werden Instrumente und Ansätze aufgezeigt, wie diese praxistauglich überwunden werden können. Für Organisationen wird ein Selbstevaluationstool aufgezeigt, auf Basis dessen die richtigen Hebel zur Vermeidung und Schadensprävention von Greenwashing angewandt werden können.

Language

Published on

01/01/2024

Pages

Format

Paperback

ISBN

9783658447434

Price Comparison

14.99 €

14.99 €

14.99 €

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