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Hacking growth

how today's fastest-growing companies drive breakout success

bySean Ellis

Who is this book for? Marketers, entrepreneurs, and business leaders looking for practical growth strategies.

Topics MarketingConsumer behaviorSuccess in business
MoodHopeful
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--

Language

en

Published on

01/01/2017

Pages

308

Format

Hardcover

ISBN

9780451497215

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