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Traction

byGabriel Weinberg

Genres: Business Startups and Entrepreneurship Marketing Trends Growth Hacking

Who is this book for? Entrepreneurs, startup founders, and business professionals looking for growth strategies.

Topics Customer acquisitionStartup growth strategiesSales tacticsMarket researchDigital marketingScaling a businessProduct-market fitBusiness developmentBrand awarenessUser engagementSuccessEntrepreneurshipCustomer Growth

MoodHopeful

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

Language

Published on

29/10/2015

Format

Paperback

ISBN

9780241242537

Price Comparison

11.99 €

14.99 €

14.99 €

14.99 £

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