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Running Lean

byAsh Maurya

Genres: Economics Business Startups and Entrepreneurship Innovation and Tech Business Business Wars

Who is this book for? Entrepreneurs, business managers, and anyone interested in product development.

Topics InnovationEntrepreneurshipBusiness Development

MoodHopeful

Mit einem erprobten System schrittweise zum erfolgreichen Geschäftsmodell - kondensiertes und erprobtes Praxis-Know-how für Gründer und alle, die innovative Produkte entwickeln wollen - bringt Ansätze wie Lean Startup, Business Model Design, Design Thinking und Jobs-to-be-done in einen systematischen Prozess für die Produktentwicklung zusammen - Band der anerkannten Lean-Serie, mit einem Vorwort von Eric RiesWir entwickeln heute mehr Produkte als je zuvor, aber die meisten scheitern - nicht, weil wir das Produkt nicht fertigstellen, sondern weil wir Zeit, Geld und Mühe damit verschwenden, das falsche Produkt zu entwickeln. Was wir brauchen, ist ein systematischer Prozess, um Produktideen schnell zu prüfen und unsere Erfolgsaussichten deutlich zu verbessern. Das ist das Versprechen von 'Running Lean'. Ash Maurya beschreibt in seinem Praxisleitfaden eine erprobte Strategie, die Unternehmen dabei unterstützt, den Product-Market-Fit zu erreichen - also mit einem neuen Produkt eine relevante Nachfrage zu befriedigen. Sie lernen die Ideen und Konzepte verschiedener Innovationsmethoden wie beispielsweise Lean Startup, Business Model Design, Design Thinking und Jobs-to-be-done kennen. Ash bietet innovationsgetriebenen Unternehmen das 'Continuous Innovation Framework': einen konkreten Handlungsrahmen, um stetige Innovation in der Produktentwicklung zu gewährleisten. In seinem Buch zeichnet er den Weg von der anfänglichen Vision bis zum funktionierenden Geschäftsmodell nach.

Language

Published on

19/04/2023

Pages

391

Format

eBook

ISBN

9783960107576

Price Comparison

36.99 £

39.9 €

39.9 €

47.49 €

Editions in other languages

Running Lean alternative edition book cover

Paperback

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