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If Then

How the Simulmatics Corporation Invented the Future

byJill Lepore

Genres: Politics Science Business Risk Management and Decision Making Political Theory Computer Science Data Science and Statistics

Who is this book for? Readers interested in the intersection of technology, politics, and history.

Topics Technology and HumanityPowerCorruption

MoodReflective, Mysterious

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

Language

Published on

15/09/2020

Pages

432

Format

hardcover

ISBN

9781631496103

Price Comparison

10.99 £

14.49 €

23.99 €

26.49 €

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