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Lean Startup

byEric Ries

Genres: Self Help Business Startups and Entrepreneurship Career Advancement

Who is this book for? Entrepreneurs and business professionals looking for innovative management strategies.

Topics Entrepreneurial mindsetCustomer feedbackLean methodologyStartup successMarket validationAgile business practicesProduct-market fitInnovation managementCustomer-centric approachBusiness adaptabilityInnovationBusiness EfficiencyCustomer Feedback

MoodHopeful

Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.

Language

Published on

01/01/2014

Format

Paperback

ISBN

9783868815672

Price Comparison

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14.99 £

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31.49 €

Editions in other languages

Lean Startup alternative edition book cover

Paperback

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