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Purple Cow

bySeth Godin

Genres: Economics Business Marketing Trends

Who is this book for? Readers interested in marketing, business innovation, and entrepreneurship.

Topics InnovationMarketingBusiness Growth

MoodHopeful, Inspirational

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Language

Published on

27/01/2005

Pages

160

Format

Paperback

ISBN

9780141016405

Price Comparison

10.99 £

11.09 €

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