Cover of the book All Marketers Are Liars

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All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-Trust World

bySeth Godin

Genres: Business Marketing Trends Growth Hacking

Who is this book for? Readers interested in marketing strategies and business storytelling.

Topics IdentityPowerTechnology and Humanity

MoodReflective

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

Language

Published on

23/05/2005

Pages

208

Format

Hardcover

ISBN

9781591841005

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