Genres: Business
Subenres: Marketing TrendsGrowth Hacking
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
Language
en
Published on
23/05/2005
Pages
208
Format
Hardcover
ISBN
9781591841005
Who is this book for? Readers interested in marketing strategies and business storytelling.
Topics IdentityPowerTechnology and Humanity
MoodReflective
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