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Selling The Invisible

byHarry Beckwith

Genres: Business Nonfiction Marketing Trends

Who is this book for? Readers interested in marketing, business strategies, and service industries.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Language

Published on

05/03/2012

Pages

272

Format

Paperback

ISBN

9780446672313

Price Comparison

waterstones

Paperback

14.99 £

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