Critically acclaimed

Already read? Rate it!

Propaganda

byEdward L. Bernays

Genres: Business Politics Marketing Trends Political Theory

Who is this book for? Readers interested in political theory, public relations, and the impact of propaganda on society.

Topics ManipulationDemocracyPublic Relations

MoodReflective

'Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.'- Noam Chomsky 'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.'- Edward Bernays A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed 'engineering of consent.' During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would 'Make the World Safe for Democracy.' The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Language

Published on

01/01/2004

Pages

128

Format

eBook

ISBN

9781935439028

Price Comparison

11.59 €

18 €

18 €

Editions in other languages

Propaganda alternative edition book cover

Paperback

Books similar to “Propaganda”

If you enjoyed reading “Propaganda” by Edward L. Bernays, you may also like some of the following books.

Noam Chomsky, Peter R. Mitchell, John SchoeffelUnderstanding Power

Understanding Power

Noam Chomsky, Peter R. Mitchell, John Schoeffel

Karl MarxCapital

Capital

Karl Marx

Helen PluckroseCynical Theories

Cynical Theories

Helen Pluckrose

Yanis VaroufakisTechnofeudalism

Technofeudalism

Yanis Varoufakis

Kurt VonnegutWelcome To The Monkey House and Palm Sunday

Welcome To The Monkey House and Palm Sunday

Kurt Vonnegut

Herbert MarcuseOne-Dimensional Man

One-Dimensional Man

Herbert Marcuse

Nathan Tarcov, Henry Neville, Ninian Hill Thomson, Alissa Ardito, Niccolò Machiavelli, Harvey C. MansfieldDiscourses

Discourses

Nathan Tarcov, Henry Neville, Ninian Hill Thomson

Karl Marx, Friedrich EngelsCommunist Manifesto

Communist Manifesto

Karl Marx, Friedrich Engels

Marketing Trends

Stay ahead with the latest Marketing Trends books. Discover new strategies and insights that are revolutionizing the marketing landscape, perfect for marketers looking to enhance their skills and stay competitive.

Ogilvy, DavidOgilvy on Advertising

Ogilvy on Advertising

by Ogilvy, David

Oren KlaffFlip the Script

Flip the Script

by Oren Klaff

Jonah BergerCatalyst

Catalyst

by Jonah Berger

Philip KotlerMarketing Management

Marketing Management

by Philip Kotler

Donald MillerBuilding a Story Brand

Building a Story Brand

by Donald Miller

Mikael Krogerus, Roman TschappelerThe Communication Book

The Communication Book

by Mikael Krogerus, Roman Tschappeler

Noah J. Goldstein, Robert B. Cialdini, Steve J. MartinYes!

Yes!

by Noah J. Goldstein, Robert B. Cialdini et al.

Robert B. CialdiniPre-Suasion

Pre-Suasion

by Robert B. Cialdini

Gabriel WeinbergTraction

Traction

by Gabriel Weinberg

Alexander OsterwalderValue Proposition Design

Value Proposition Design

by Alexander Osterwalder

Geoffrey A. MooreCrossing the Chasm

Crossing the Chasm

by Geoffrey A. Moore

Nir EyalHooked

Hooked

by Nir Eyal

Gary VaynerchukJab, jab, jab, right hook

Jab, jab, jab, right hook

by Gary Vaynerchuk

Harry BeckwithSelling The Invisible

Selling The Invisible

by Harry Beckwith

Sarah ThorntonSeven Days In The Art World

Seven Days In The Art World

by Sarah Thornton

Anderson, Chris AndersonThe Long Tail

The Long Tail

by Anderson, Chris Anderson

Marty NeumeierZag

Zag

by Marty Neumeier

Seth GodinPurple Cow

Purple Cow

by Seth Godin

Edward L. BernaysPropaganda

Propaganda

by Edward L. Bernays

Paul ArdenIt's not how good you are, it's how good you want to be

It's not how good you are, it's how good you want to be

by Paul Arden

Al Ries, Jack TroutPositioning

Positioning

by Al Ries, Jack Trout

Show all

Political Theory

Engage with the foundational ideas that underpin political systems through books on political theory. These works explore the concepts and debates that continue to shape political thought.

Marcel DirsusHow Tyrants Fall

How Tyrants Fall

by Marcel Dirsus

Jonathan WhiteIn the Long Run

In the Long Run

by Jonathan White

Brian Tyler CohenShameless

Shameless

by Brian Tyler Cohen

György LukácsHistory and Class Consciousness

History and Class Consciousness

by György Lukács

Ramachandra GuhaIndia After Gandhi

India After Gandhi

by Ramachandra Guha

John KampfnerIn Search Of Berlin

In Search Of Berlin

by John Kampfner

Jean-Jacques RousseauDiscourse on the Origin of Inequality

Discourse on the Origin of Inequality

by Jean-Jacques Rousseau

ConfuciusThe Analects

The Analects

by Confucius

Neil PriceThe Children of Ash and Elm

The Children of Ash and Elm

by Neil Price

Kehinde AndrewsThe New Age of Empire

The New Age of Empire

by Kehinde Andrews

Christopher ClarkPrisoners of Time

Prisoners of Time

by Christopher Clark

David Graeber, David WengrowThe Dawn of Everything

The Dawn of Everything

by David Graeber, David Wengrow

Ray DalioPrinciples for Dealing with the Changing World Order

Principles for Dealing with the Changing World Order

by Ray Dalio

Antonio M. Jaime, Ezra Klein, Howard W. French, Luis MillerBorn in Blackness: Africa, Africans, and the Making of the Modern World, 1471 to the Second World War

Born in Blackness: Africa, Africans, and the Making of the Modern World, 1471 to the Second World War

by Antonio M. Jaime, Ezra Klein et al.

Ronan FarrowWar on Peace

War on Peace

by Ronan Farrow

Jill LeporeIf Then

If Then

by Jill Lepore

Barbara DemickEat the Buddha

Eat the Buddha

by Barbara Demick

Stephanie KeltonThe Deficit Myth

The Deficit Myth

by Stephanie Kelton

Che GuevaraGuerrilla Warfare

Guerrilla Warfare

by Che Guevara

Thomas HobbesLeviathan

Leviathan

by Thomas Hobbes

Francisco Ramos, Rashid KhalidiThe Hundred Years' War on Palestine

The Hundred Years' War on Palestine

by Francisco Ramos, Rashid Khalidi

authorRenegades

Renegades

by author

Jenny Odell, Rebecca GibelHow To Do Nothing

How To Do Nothing

by Jenny Odell, Rebecca Gibel

Show all

Business

Dive into the dynamic world of business books that are reshaping industries and inspiring leaders worldwide. Whether you're an aspiring entrepreneur, a seasoned executive, or someone passionate about the latest business trends, our curated collection offers something for everyone.

Clayton M Christensen, Clayton M. Christensen, Don Leslie, L J GanserThe Innovator's Dilemma

The Innovator's Dilemma

by Clayton M Christensen, Clayton M. Christensen et al.

Will GuidaraUnreasonable Hospitality

Unreasonable Hospitality

by Will Guidara

Eliot Brown, Maureen FarrellThe Cult of We

The Cult of We

by Eliot Brown, Maureen Farrell

Anderson Cooper, Katherine HoweVanderbilt

Vanderbilt

by Anderson Cooper, Katherine Howe

Erin Meyer, Reed HastingsNo Rules Rules

No Rules Rules

by Erin Meyer, Reed Hastings

Seth GodinThe Dip

The Dip

by Seth Godin

Seth GodinLinchpin

Linchpin

by Seth Godin

Seth GodinTribes

Tribes

by Seth Godin

Mel RobbinsThe High 5 Habit

The High 5 Habit

by Mel Robbins

Gregory ZuckermanThe Man Who Solved the Market

The Man Who Solved the Market

by Gregory Zuckerman

Burton G. MalkielA Random Walk Down Wall Street

A Random Walk Down Wall Street

by Burton G. Malkiel

Barry Z. Posner, James M. KouzesThe Leadership Challenge

The Leadership Challenge

by Barry Z. Posner, James M. Kouzes

Steven BartlettThe Diary of a CEO

The Diary of a CEO

by Steven Bartlett

Kevin Harrington, Zig ZiglarSecrets of Closing the Sale

Secrets of Closing the Sale

by Kevin Harrington, Zig Ziglar

Ali AbdaalFeel-Good Productivity

Feel-Good Productivity

by Ali Abdaal

Clayton M. ChristensenThe Innovator's Solution

The Innovator's Solution

by Clayton M. Christensen

Dan McCrumMoney Men. TV Tie-In

Money Men. TV Tie-In

by Dan McCrum

Ethan MollickCo-Intelligence

Co-Intelligence

by Ethan Mollick

Mikael Krogerus, Roman TschäppelerThe Decision Book

The Decision Book

by Mikael Krogerus, Roman Tschäppeler

Gary VaynerchukDay Trading Attention

Day Trading Attention

by Gary Vaynerchuk

Charles T. MungerPoor Charlie's Almanack

Poor Charlie's Almanack

by Charles T. Munger

Michael LewisGoing Infinite

Going Infinite

by Michael Lewis

Cal NewportSlow Productivity

Slow Productivity

by Cal Newport

Herminia IbarraAct Like a Leader, Think Like a Leader

Act Like a Leader, Think Like a Leader

by Herminia Ibarra

Jonathan HaidtThe Anxious Generation

The Anxious Generation

by Jonathan Haidt

Byron Sharp, Jenni RomaniukHow Brands Grow

How Brands Grow

by Byron Sharp, Jenni Romaniuk

Julia GalefThe Scout Mindset

The Scout Mindset

by Julia Galef

Neil FioreThe Now Habit

The Now Habit

by Neil Fiore

Nate SilverOn the Edge

On the Edge

by Nate Silver

Adam GrantHidden Potential

Hidden Potential

by Adam Grant

Show all

Politics

Delve into the world of politics books that illuminate the intricate workings of power and governance. Whether you're a seasoned political analyst or a curious newcomer, these works offer insights into past and present political landscapes.

Chris Van Wyk, Nelson Mandela, Paddy BoumaLong Walk To Freedom

Long Walk To Freedom

by Chris Van Wyk, Nelson Mandela et al.

Isabel WilkersonCaste

Caste

by Isabel Wilkerson

Cristina Lizarbe, Ibram X. KendiHow To Be an Antiracist

How To Be an Antiracist

by Cristina Lizarbe, Ibram X. Kendi

George OrwellHomage to Catalonia

Homage to Catalonia

by George Orwell

Jon RonsonSo You've Been Publicly Shamed

So You've Been Publicly Shamed

by Jon Ronson

James O'BrienHow They Broke Britain

How They Broke Britain

by James O'Brien

Hannah RitchieNot the End of the World

Not the End of the World

by Hannah Ritchie

Richard OveryBlood and Ruins

Blood and Ruins

by Richard Overy

Zeinab BadawiAn African History of Africa

An African History of Africa

by Zeinab Badawi

Matthew DesmondPoverty, by America

Poverty, by America

by Matthew Desmond

Jeffrey ArcherMightier than the Sword

Mightier than the Sword

by Jeffrey Archer

Annie JacobsenNuclear War

Nuclear War

by Annie Jacobsen

Rory StewartPolitics On the Edge

Politics On the Edge

by Rory Stewart

James Carse, James P. CarseFinite and Infinite Games

Finite and Infinite Games

by James Carse, James P. Carse

Friedrich Engels, Karl MarxThe Communist Manifesto

The Communist Manifesto

by Friedrich Engels, Karl Marx

Rebecca TraisterGood and Mad

Good and Mad

by Rebecca Traister

Bolton, JohnThe Room Where It Happened

The Room Where It Happened

by Bolton, John

Evelyn WaughScoop

Scoop

by Evelyn Waugh

Christopher ClarkRevolutionary Spring

Revolutionary Spring

by Christopher Clark

Andrea WulfMagnificent Rebels

Magnificent Rebels

by Andrea Wulf

Bret BaierTo Rescue the Republic

To Rescue the Republic

by Bret Baier

Katja HoyerBeyond the Wall

Beyond the Wall

by Katja Hoyer

Vaclav SmilHow the World Really Works

How the World Really Works

by Vaclav Smil

Anne ApplebaumAutocracy, Inc

Autocracy, Inc

by Anne Applebaum

Nikole Hannah-JonesThe 1619 Project

The 1619 Project

by Nikole Hannah-Jones

David GrannThe Wager

The Wager

by David Grann

Mark FisherCapitalist Realism (New Edition)

Capitalist Realism (New Edition)

by Mark Fisher

Masha GessenThe Man Without a Face

The Man Without a Face

by Masha Gessen

Angela Y. Davis, Esther Donato, Juanita DevisAn Autobiography

An Autobiography

by Angela Y. Davis, Esther Donato et al.

Serhii PlokhyNuclear Folly

Nuclear Folly

by Serhii Plokhy

Show all

Award Winning Literature

Step into the world of **Award Winning Literature books**, where every page resonates with excellence and acclaim. These books have not only captured the hearts of readers but have also been recognized by prestigious literary awards.