Already read? Rate it!

Zag

The Number One Strategy of High-Performance Brands

byMarty Neumeier

Genres: Business Nonfiction Innovation and Tech Business Marketing Trends

Who is this book for? Readers interested in business strategy, marketing, and brand management would enjoy this book.

Topics Brand synergyBrand portfolio managementBrand extensionCustomer feedback analysisMarket differentiationProduct namingBrand strategyBrand success stagesBrand designCompetition strategyBusiness StrategyDifferentiationMarketing

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Language

Published on

28/09/2006

Pages

192

Format

Paperback

ISBN

9780321426772

Price Comparison

waterstones

Paperback

21.99 £

Books similar to “Zag”

If you enjoyed reading “Zag” by Marty Neumeier, you may also like some of the following books.

Geoffrey A. MooreCrossing the Chasm

Crossing the Chasm

Geoffrey A. Moore

Anderson, Chris AndersonThe Long Tail

The Long Tail

Anderson, Chris Anderson

Gary VaynerchukDay Trading Attention

Day Trading Attention

Gary Vaynerchuk

Zig Ziglar, Kevin HarringtonSecrets of Closing the Sale

Secrets of Closing the Sale

Zig Ziglar, Kevin Harrington

David A. AakerBrand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker

Byron Sharp, Jenni RomaniukHow Brands Grow

How Brands Grow

Byron Sharp, Jenni Romaniuk

Michael E. PorterThe Competitive Strategy: Techniques for Analyzing Industries and Competitors

The Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

Oren KlaffPitch anything

Pitch anything

Oren Klaff

Innovation and Tech Business

Explore the cutting-edge world of Innovation and Tech Business. These books delve into the latest technological advancements and innovative practices driving modern enterprises, ideal for tech enthusiasts and forward-thinking leaders.

Daron Acemoglu, Simon JohnsonPower and Progress

Power and Progress

by Daron Acemoglu, Simon Johnson

Matt AbrahamsThink Faster, Talk Smarter

Think Faster, Talk Smarter

by Matt Abrahams

Chris MillerChip War

Chip War

by Chris Miller

Mikael KrogerusThe Change Book

The Change Book

by Mikael Krogerus

Eric BergerLiftoff

Liftoff

by Eric Berger

Jeff HawkinsA Thousand Brains

A Thousand Brains

by Jeff Hawkins

Adam GrantThink Again

Think Again

by Adam Grant

Ash MauryaRunning Lean

Running Lean

by Ash Maurya

Sarah FrierNo Filter

No Filter

by Sarah Frier

Bill Burnett, Evans, DaveDesigning Your New Work Life

Designing Your New Work Life

by Bill Burnett, Evans et al.

Jeff GothelfLean UX

Lean UX

by Jeff Gothelf

Flame Tree StudioPremium Notizbuch DIN A5: L.S. Lowry, Yachten

Premium Notizbuch DIN A5: L.S. Lowry, Yachten

by Flame Tree Studio

Kai-Fu LeeAI Superpowers

AI Superpowers

by Kai-Fu Lee

Flame Tree StudioDreier Set Mittelformat-Notizbücher: Japanische Holzschnitte

Dreier Set Mittelformat-Notizbücher: Japanische Holzschnitte

by Flame Tree Studio

Flame Tree StudioPremium Notizbuch Blank DIN A5: Gustav Klimt, Lebensbaum

Premium Notizbuch Blank DIN A5: Gustav Klimt, Lebensbaum

by Flame Tree Studio

Scott GallowayPost Corona

Post Corona

by Scott Galloway

Ozan VarolThink Like a Rocket Scientist

Think Like a Rocket Scientist

by Ozan Varol

Matt RidleyHow Innovation Works

How Innovation Works

by Matt Ridley

Jeff Bezos, Walter IsaacsonInvent and Wander

Invent and Wander

by Jeff Bezos, Walter Isaacson

Daniel CoyleThe Talent Code

The Talent Code

by Daniel Coyle

Gary Hamel, Michele ZaniniHamel, G: Humanocracy

Hamel, G: Humanocracy

by Gary Hamel, Michele Zanini

Peter H. Diamandis, Steven KotlerThe Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

by Peter H. Diamandis, Steven Kotler

Mike IsaacSuper Pumped

Super Pumped

by Mike Isaac

Al SweigartAutomate the Boring Stuff with Python

Automate the Boring Stuff with Python

by Al Sweigart

Philip KotlerMarketing Management

Marketing Management

by Philip Kotler

Show all

Marketing Trends

Stay ahead with the latest Marketing Trends books. Discover new strategies and insights that are revolutionizing the marketing landscape, perfect for marketers looking to enhance their skills and stay competitive.

Ogilvy, DavidOgilvy on Advertising

Ogilvy on Advertising

by Ogilvy, David

Oren KlaffFlip the Script

Flip the Script

by Oren Klaff

Jonah BergerCatalyst

Catalyst

by Jonah Berger

Donald MillerBuilding a Story Brand

Building a Story Brand

by Donald Miller

Mikael Krogerus, Roman TschappelerThe Communication Book

The Communication Book

by Mikael Krogerus, Roman Tschappeler

Noah J. Goldstein, Robert B. Cialdini, Steve J. MartinYes!

Yes!

by Noah J. Goldstein, Robert B. Cialdini et al.

Robert B. CialdiniPre-Suasion

Pre-Suasion

by Robert B. Cialdini

Gabriel WeinbergTraction

Traction

by Gabriel Weinberg

Alexander OsterwalderValue Proposition Design

Value Proposition Design

by Alexander Osterwalder

Geoffrey A. MooreCrossing the Chasm

Crossing the Chasm

by Geoffrey A. Moore

Nir EyalHooked

Hooked

by Nir Eyal

Gary VaynerchukJab, jab, jab, right hook

Jab, jab, jab, right hook

by Gary Vaynerchuk

Harry BeckwithSelling The Invisible

Selling The Invisible

by Harry Beckwith

Sarah ThorntonSeven Days In The Art World

Seven Days In The Art World

by Sarah Thornton

Anderson, Chris AndersonThe Long Tail

The Long Tail

by Anderson, Chris Anderson

Marty NeumeierZag

Zag

by Marty Neumeier

Seth GodinPurple Cow

Purple Cow

by Seth Godin

Edward L. BernaysPropaganda

Propaganda

by Edward L. Bernays

Paul ArdenIt's not how good you are, it's how good you want to be

It's not how good you are, it's how good you want to be

by Paul Arden

Al Ries, Jack TroutPositioning

Positioning

by Al Ries, Jack Trout

Show all

Business

Dive into the dynamic world of business books that are reshaping industries and inspiring leaders worldwide. Whether you're an aspiring entrepreneur, a seasoned executive, or someone passionate about the latest business trends, our curated collection offers something for everyone.

Clayton M Christensen, Clayton M. Christensen, Don Leslie, L J GanserThe Innovator's Dilemma

The Innovator's Dilemma

by Clayton M Christensen, Clayton M. Christensen et al.

Will GuidaraUnreasonable Hospitality

Unreasonable Hospitality

by Will Guidara

Eliot Brown, Maureen FarrellThe Cult of We

The Cult of We

by Eliot Brown, Maureen Farrell

Anderson Cooper, Katherine HoweVanderbilt

Vanderbilt

by Anderson Cooper, Katherine Howe

Erin Meyer, Reed HastingsNo Rules Rules

No Rules Rules

by Erin Meyer, Reed Hastings

Seth GodinThe Dip

The Dip

by Seth Godin

Seth GodinLinchpin

Linchpin

by Seth Godin

Seth GodinTribes

Tribes

by Seth Godin

Mel RobbinsThe High 5 Habit

The High 5 Habit

by Mel Robbins

Gregory ZuckermanThe Man Who Solved the Market

The Man Who Solved the Market

by Gregory Zuckerman

Burton G. MalkielA Random Walk Down Wall Street

A Random Walk Down Wall Street

by Burton G. Malkiel

Barry Z. Posner, James M. KouzesThe Leadership Challenge

The Leadership Challenge

by Barry Z. Posner, James M. Kouzes

Steven BartlettThe Diary of a CEO

The Diary of a CEO

by Steven Bartlett

Kevin Harrington, Zig ZiglarSecrets of Closing the Sale

Secrets of Closing the Sale

by Kevin Harrington, Zig Ziglar

Ali AbdaalFeel-Good Productivity

Feel-Good Productivity

by Ali Abdaal

Clayton M. ChristensenThe Innovator's Solution

The Innovator's Solution

by Clayton M. Christensen

Dan McCrumMoney Men. TV Tie-In

Money Men. TV Tie-In

by Dan McCrum

Ethan MollickCo-Intelligence

Co-Intelligence

by Ethan Mollick

Mikael Krogerus, Roman TschäppelerThe Decision Book

The Decision Book

by Mikael Krogerus, Roman Tschäppeler

Gary VaynerchukDay Trading Attention

Day Trading Attention

by Gary Vaynerchuk

Charles T. MungerPoor Charlie's Almanack

Poor Charlie's Almanack

by Charles T. Munger

Michael LewisGoing Infinite

Going Infinite

by Michael Lewis

Cal NewportSlow Productivity

Slow Productivity

by Cal Newport

Herminia IbarraAct Like a Leader, Think Like a Leader

Act Like a Leader, Think Like a Leader

by Herminia Ibarra

Jonathan HaidtThe Anxious Generation

The Anxious Generation

by Jonathan Haidt

Byron Sharp, Jenni RomaniukHow Brands Grow

How Brands Grow

by Byron Sharp, Jenni Romaniuk

Julia GalefThe Scout Mindset

The Scout Mindset

by Julia Galef

Neil FioreThe Now Habit

The Now Habit

by Neil Fiore

Nate SilverOn the Edge

On the Edge

by Nate Silver

Adam GrantHidden Potential

Hidden Potential

by Adam Grant

Show all

Nonfiction

Uncover the world of nonfiction books that illuminate truths, challenge perceptions, and expand your understanding of reality. From gripping investigative journalism to insightful creative nonfiction, these works delve into the intricacies of our world, offering compelling narratives and factual depth.