Cover of the book Nudge
Bestseller book
Critically acclaimed
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Who is this book for? Readers interested in behavioral economics, decision-making, and psychology.

Topics Choice architectureBehavioral economicsLibertarian paternalismDecision-making psychologyConsumer choicePsychological biasesNudging strategiesAutonomy in decision makingEconomic behaviorCognitive psychologyChoiceDecision MakingPsychologyEconomic Aspects
MoodReflective, Humorous
HumorOccasional Humor
Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama. Anschaulich und unterhaltsam präsentieren der Wirtschaftsnobelpreisträger Richard Thaler und Cass Sunstein einen neuen Ansatz der Verhaltensökonomie, der schon heute das Denken und Handeln in Politik und Wirtschaft prägt.

Language

de

Published on

01/01/2009

Pages

401

Format

Kindle Edition

ISBN

9783430920032

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