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Crossing the Chasm

byGeoffrey A. Moore

Genres: Economics Business Nonfiction Marketing Trends

Who is this book for? Readers interested in marketing, technology, and business strategies.

Topics Technology and HumanityBusiness StrategyInnovation

MoodReflective

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Language

Published on

08/01/1998

Pages

336

Format

Paperback

ISBN

9781841120638

Price Comparison

18 £

18.99 €

20.99 €

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