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Data Mining im praktischen Einsatz

byPaul Alpar, Joachim Niedereichholz

Genres: Business Innovation and Tech Business Marketing Trends

Who is this book for? Professionals and students interested in data mining and business intelligence.

Das Buch stellt anhand von Praxisfällen dar, wie mit Hilfe der Verfahren des Data Mining und der Business Intelligence Verhaltensmuster und Wissen in großen Datenbeständen entdeckt werden können. Dabei wird auch beschrieben, wie Rohdaten transformiert, integriert oder konsolidiert werden müssen, bevor die entsprechenden Verfahren sinnvoll eingesetzt werden können. Im Buch werden Lösungen zu Problemen wie verhaltensbasierte Kundensegmentierung, Bonitätsprüfung oder Werbeträgerplanung in Branchen wie Versandhandel, Versicherung, Einzelhandel oder Telekommunikation beschrieben. In vielen Fällen werden auch die Vor - und Nachteile konkurrierender Verfahren dargestellt, so daß sich daraus Entscheidungshilfen für ihren praktischen Einsatz ergeben.

Language

Published on

11/10/2000

Pages

239

Format

Paperback

ISBN

9783528057480

Price Comparison

54.99 €

54.99 €

54.99 €

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