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Integriertes Online-Marketing

byMichael Jacob

Genres: Business Marketing Trends

Who is this book for? Readers interested in business, marketing, and e-commerce.

Topics MarketingE-commerceBusiness Strategies

MoodInformative, Reflective

Dieses Buch verbindet anschaulich zahlreiche Aspekte des klassischen Marketings mit den modernen Online-Instrumenten und erläutert die Erfolgskomponenten. Denn: Online-Marketing und E-Commerce spielen für fast alle Unternehmen zukünftig eine dominierende Rolle. Wie hängen diese Begriffe zusammen, was wollen Kunden und wie muss eine optimale Integration mit dem allgemeinen Marketing und dem stationären Vertrieb erfolgen? Diese und andere Fragen behandelt der Autor zunächst aus einer strategischen Perspektive und stellt die aktuellen und zukünftigen Rahmenbedingungen dar. Die sich anschließenden taktischen Überlegungen verknüpfen gängige Marketing-Konzepte mit aktuellen Online-Instrumenten. Letztere werden im dritten Hauptteil aus einer Implementierungssicht betrachtet und praxisnah beschrieben.

Language

Published on

15/01/2016

Pages

307

Format

Hardcover

ISBN

9783658107536

Price Comparison

59.99 €

59.99 €

59.99 €

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