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Long Tail, The

WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

byChris Anderson, Anderson

Genres: Nonfiction Business Economics Innovation and Tech Business Marketing Trends Growth Hacking

Who is this book for? Readers interested in business strategies, marketing, and the impact of technology on commerce.

Topics Technology and HumanityEconomic CrisesSocial Class

MoodReflective

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

Language

Published on

09/07/2008

Pages

272

Format

Paperback

ISBN

9781401309664

Price Comparison

waterstones

Paperback

10.99 £

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